The concept was driven by the photography, the logo was to be embedded into the images like the photographer is immersed into their subject. The logo was photographed out of focus by the client, scanned in and cleaned up before being added to the photo’s the client had chosen for their stationery, marketing and website.
We had fun playing about with different photography until we found the right balance, and it gave the client a sense of ownership of their brand by being involved in the creative process.
